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Facing headwinds on new Alzheimer’s drug, Biogen launches controversial campaign

Aduhelm’s makers Biogen and its partner Eisai are taking a page right out of a classic marketing playbook: Run an educational campaign directed at the consumer, one who is already worried about whether those lost keys or a hard-to-recall name is a sign of something grave.
Source: https://www.bemidjipioneer.com

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